Affordable Advertising

Before you can understand how cost effective and how valuable Internet advertising with a website truly is. You need to look at the extreme cost and some of the drawbacks of old school advertising. I am talking about newspapers, TV and radio advertising. I myself was surprised when I did the research on the matter.

Newspaper Advertising

Advertising rates in your local area charge by the “column inch,” that is, 1 column wide by 1 inch tall. Rates may span from $8 to $15 per column inch for a weekly tabloid newspaper. The cost of an ad that is 2 columns wide by 2 inches tall, typically about the size of a standard business card, would be calculated by multiplying the cost for a column inch by 2 for the width and then again by 2 for the height. At $10 per column inch, this ad would run $40 per day.

Now think about that. If your ad runs Monday – Friday at a cost to you of $40 per day; that’s $200 a week, $800 a month and $9,600 a year hit to your advertising budget for an ad the size of a business card. Not to mention it would be mixed in with hundreds of other advertisements the same size. What are the odds of your advertisement standing out from all the others?

TV Advertising

There are several facts about advertising in today’s economy, but the number one problem we all run across is the cost. I figured I should check my facts before I start slamming TV commercial cost, so I went to and checked their information on the subject and found "How Much For a 30-Second TV Spot?” and I was right. The cheapest time to run a TV commercial listed was during the Saturday night show “Crimetime” on CBS, and that cost $24,546 for a 30 second ad. Keep in mind! That is $24,546 every time you’re commercial ran during that show.

Radio Advertising

Radio advertising costs include the production of your radio commercial and the cost to run your radio ad (or spot) on the air. If you have budgeted between $300 and $1000 to produce the ad, including marketing strategy, copywriting, voice talent and any sound editing.

While many radio stations will offer to produce your radio ad for free, this might not be the best financial decision in the long run. An ad that was created for $0 and aired for $500 but produces only $400 in sales has actually cost you $100; Spending $500 for a more effective ad and $500 for the same air time might net you $1,600 in sales. The key word here is might.

Like other forms of the old school advertising. You’re restricted to the number of listeners, the number of times you can run your advertisements because of the cost, and there is a limitation to the range of you advertising, and if you run multiple radio ads a year, the cost goes up and your advertising budget needs to go up with it.

Website Advertising

Websites are the most cost effective ways to advertise your products and services. You may recall the price of newspaper, TV, and radio commercials I spoke about above. The price tag is outrageous to say the least when compared to a website.

The major cost of a website is the development of the site itself, and that is a onetime cost. Updates to your site are the only additional cost to you over time, and we do our best to help place as much of the updating in your hands.

However the best part of a website is the price tag and the ability to advertise in any manner you see fit 24 hours a day, 7 days a week, and 365 days a year with unlimited space to do it. There are no limits to when or how you advertise.

The Cost of Website Advertising

A website designed by DC Web Designs would cost on average $800.00 (one time cost). Updates average between $15.00 and $20.00. Website hosting on average would cost you between $125.00 - $150.00 dollars annually depending on your hosting service, and your domain name registrations cost between $15.00 - $30.00 dollars annually.

Ways to Advertise on a Website

  • Unlimited pages on your website
  • Unlimited text
  • Unlimited graphics (photographs, clipart, and more)
  • Unlimited videos files
  • Unlimited audio files
  • Broadcast livestreamed audio
  • Broadcast livestreamed video
  • Downloadable weekly, monthly, annual sales
  • Downloadable coupons
  • Downloadable files (PDF, graphics, text files, video files, computer programs, etc.)
  • Event calendars

5 Key Benefits of a Website

As the world continues to become more and more digital, the benefits of a website are hard to ignore. Experts point to five major opportunities websites can provide small businesses:

  1. Marketing opportunities increase from a “local” audience to a global audience
  2. Digital sales conversions save time and labor
  3. Elevated brand and greater ability to manage web aesthetic
  4. More cost effective than brick and mortar
  5. The ability to track marketing and business analytics

The ability to monitor and track business intelligence and other marketing data has become one of the fastest growing requests clients make to design agencies.

Small Businesses with Websites in the United States (2016)(by region)

  • 58% | Midwest
  • 72% | South
  • 73% | Northeast
  • 73% | Northeast
  • 77% | West